For Rodan + Fields, social media played a huge part in marketing to both customers and consultants, via two Facebook pages, twitter, instagram accounts, etc – sometimes sharing content. The posts varied in subject matter, from product promotion, ingredients, skincare best practices, holiday messages and how to engage prospective consultants/customers. Brand messages featuring members of the executive team and media buzz were also common. Through consistent typography, use of brand color, simple illustration and photography, engagement within these platforms was the highest source for the brand.
