The original site that launched with Crowd Cow's inception lacked style and brand differentiation – not to mention wasn't very user-friendly. The founders requested a site overhaul, beginning with the homepage – and asked that it be designed in a way that used modules which could be housed within their in-house page builder system to be easily editable.
Within only a 3-week timeframe, I re-designed the homepage, nav and updated the global site styles for brand consistency with new color and typography systems. By combining extensive collaboration with developers and marketing stakeholders, we were able to launch with a site that was not only simpler to navigate, but also easier to understand the brand's mission of food transparency, known source and quality product. (And creating all new modules to build into other promotional content pages.)
Homepage Design at Launch
Wireframe Examples
