Crowd Cow is THE marketplace for high quality craft beef and meats from farms and ranches around the world. They only work with farms that they know personally because they believe that when you know where and how your meat was raised, you're able to make better decisions for yourself, your family and your health.
One of the challenges in working creatively with food is showcasing a raw product. How to elevate raw meat in a way that reinforces craft quality and a trusted known source. With certain personas in mind, I styled this shoot to convey a sort of still-life study – bold and rich, yet rustic and simple.
Product Hero Campaign, Raw and Cooked
All images ©2018 Steve Hansen Images
