The Rodan + Fields annual convention historically had an event brand which changed each year. In 2015, the event was branded SPARK (see Branding section for more info). With over 10,000 attendees, the opening video on stage at the first General Sessions needed to pump the audience with enthusiasm for the three days to come. Supporting the updated tagline, “Decide Today How Tomorrow Looks” and showcasing the attitude of the consultants, the boldness of the brand and media buzz of the products – the stage was set, literally. After the video aired, the founding Doctors took the stage with a flurry of light and color, the audience wild with excitement.
Video, Followed by Stills
