Patina Restaurant Group, having had much success developing the culinary world within the Los Angeles County Museum of Art, decided to re-brand a pre-existing cafe into a boutique coffee experience. Tasked with developing an identity that gently disrupted the existing PRG brand, like Ray’s & Stark Bar, we looked to the museum for perspective. The final product became one that fit within the modern art aesthetic, yet approachable and casual for a restful (or coffee fueled pit stop) experience.
(Original Concepts Above)
