Each annual convention for Rodan + Fields is meant to be the ultimate brand experience for thousands of consultants. The idea of "Spark" was a way to personify the energy, inspiration and enthusiasm of the event. The branding needed to be fun, yet clean and modern; colorful yet sophisticated, but staying true to the overarching R+F look and feel. The final identity was used in social media and site promotion, registration materials, signage and the main stage design. Held in Austin Texas, we created an immersive experience by branding much of the downtown area, right down to the pedi-cabs.
Final Logo and Original Pitch Identity System
Identity System / Usage*
*For more images from this event see Environments section of this portfolio.
Other Concepts Considered
