Crowd Cow is THE marketplace for high quality craft beef and meats from farms and ranches around the world. They only work with farms that they know personally because they believe that when you know where and how your meat was raised, you're able to make better decisions for yourself, your family and your health.
The CC brand had not been developed past it's logo and needed a brand identity system, along with strategy to inform it's evolution and support consistency across product design and marketing. Through quick study competitor and internal brand audits, I developed a brand identity system – along with the website style updates, module template designs and social media assets.
